Tiskara Reprint had a successful presentation at the BrauBeviale2014 fair in Nürnberg, its first international exhibition undertaking. BrauBeviale is the fair specialised in beer production industry, from raw materials and technologies, to logistics and marketing. There were only three companies from Croatia presented, out of 1128 exhibitors in total. Reprint has presented its strongest segment of business – paper labels for bee and other drinks, so the slogan of the presentation was „specialized in paper labels for the beverage industry“.
The investment in that new channel of marketing and sales has resulted in arranged industrial tests and beginning of serious negotiations with new clients. The most important among them is Birra Castello from San Giorgio di Nogaro, Italy, with which there were previous contacts, but the presentation at the BrauBeviale fair finally convinced it in the international strength of Reprint.
All the regular largest clients of Reprint, for example Carlsberg Group, Molson Coors and Heineken, also attended meetings at the Reprint’s booth and contracted continuation of business cooperation. The representative of Molson Coors, owner of Ožujsko, Coors Light, Staropramen, Carling and many other beer brands, expressed his satisfaction with the cooperation with the printing house that really functions under its motto „every (re)print is identical“, because as he says „every label on the bottle of beer must be absolutely identical to the one beside at shelves in the shop or in the crate, consistency of colours and quality of print perfect, because it communicates quality of beer, too, and we get that from Reprint a number of years.”
The importance of new deals contracted at BrauBevialu reflects in the fact that the export of Reprint in 2014 was over 21 million Croatian kuna, which was 37.5% of the total income. The share of export is growing from year to year. The most significant shares of export are to Italy (58%), Slovenia (30%), and the most interesting to Cuba (8%).